VIBE OPTIMIZER — LOGO USAGE
===========================

Every SVG has its text fully outlined (no font dependency), so it renders
identically everywhere — browsers, email, PDF, print, and design tools.

THE MARK
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An Amber upward arc (the "M" — momentum, the three shifts of See It / Say It /
Shift It) cradling a Cobalt dot (the moment of truth).

The mark IS the system. Please don't redesign it, don't recolor it off-token,
and never set the wordmark as live text.

The lockup is the mark + "VIBE OPTIMIZER" only. Transform Tension Into Truth(TM)
lives in type and layout — never inside the logo.


WHICH FILE TO USE
-----------------
LOCKUPS — horizontal (mark left, wordmark right) and stacked (mark above
wordmark, square). Both come in six variants:

  -color          Default. Light grounds (white, Sandstone).      transparent
  -white          Single-color dark host — drops to all-white.    transparent
  -white-color    Dark grounds where the color mark should pop    transparent
                  (color mark, white wordmark).
  -charcoal       Single-color light host — all-charcoal mono.    transparent
  -on-sandstone   Self-contained warm card, when you can't        Sandstone fill
                  guarantee a warm/light host.
  -on-navy        Self-contained dark card, when you can't        Navy fill
                  guarantee a dark host.

WHICH ORIENTATION? Horizontal is the default for headers, signatures, and wide
spaces. Stacked is for square or tall spaces — avatars, app tiles, centered
hero marks, OG cards.

MARK ONLY
  vo-icon-color.svg   Compact mark — avatars, app icon, sticker.  transparent
  vo-favicon.svg      Modern browsers.                            Navy fill
  vo-favicon-16.svg   16px fallback — Amber arc only. The Cobalt  Navy fill
                      dot is about 1px and reads as noise at that
                      size, so the arc carries the identity alone.

PNG RASTERS (for contexts that reject SVG — most social, older email)
  vo-print-horizontal-3000x764.png
                               Print resolution, transparent. 10in wide at
                               300dpi. Use this only where print can't take
                               vector — the SVG is still the right answer.
  vo-social-1200x628.png       OG / LinkedIn / X share image.
  vo-email-sig-800x200.png     Email signature, retina.
  vo-email-sig-400x100.png     Email signature, non-retina.
  vo-apple-touch-180.png       iOS home-screen icon.
  vo-favicon-512.png           Source for any other PNG favicon size.
  vo-favicon-32.png / -16.png  Legacy browser favicons.


CLEAR SPACE
-----------
Keep clear space around the lockup equal to the cap-height of the "V" in VIBE,
measured off the mark, on all four sides. Nothing — text, edges, other logos —
intrudes into that zone.

The SVG viewBoxes already carry about 10% of the lockup height as built-in
breathing room. The cap-height rule is the minimum on top of whatever your
layout adds.


MINIMUM SIZE
------------
Horizontal lockup   200px wide (print: about 0.75in). Below that the wordmark
                    loses legibility — use the stacked lockup or the icon.
Icon / favicon      24px. Below 24px use vo-favicon-16.svg (the Amber arc
                    alone, no dot).


CO-BRANDING
-----------
When the Vibe Optimizer mark sits beside a partner or client logo: give each
logo its full clear space, separate them with a thin vertical divider (1px,
Charcoal at about 30% opacity, or Sandstone on dark) set to the shared
cap-height, and optically balance to equal visual weight — not equal pixel
width.

Vibe Optimizer leads (left) when VO is the host, and defers (right) when the
partner is the host. Never merge marks, and never place a partner logo inside
Vibe Optimizer's clear space.


COLOR
-----
  Amber       #E89528    The arc / "M" — momentum, the three shifts
  Cobalt      #0050A2    The truth dot
  Charcoal    #282828    Wordmark on light grounds
  White       #FFFFFF    Wordmark / mark on dark grounds
  Sandstone   #DFD3C2    Warm card ground (never cold white)
  Navy        #111D4A    Authority card / favicon ground

Please map to these values rather than sampling from a rendered image.

PRINTING? See COLOR-SPEC.txt in this pack. It carries the CMYK builds for all
seven brand colors, derived against the GRACoL2013 press profile, plus the two
notes most likely to save you a reprint.


ANYTHING ELSE
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Need a format that isn't here — a spot-color match, a different crop, or a size
that isn't in the pack? Email hello@vibeoptimizer.com and we'll send it over.

vibeoptimizer.com/press-kit
