Thursday, October 8, 2026 · Detroit Athletic Club
A full-day working session for leadership teams.
Thirty seats in one room at the DAC — nine to four, then a hosted reception. Built for a CEO or founder, a COO or integrator, and a people-leader to work the same day together.
Reserve your seat.
- Date
- Thursday, October 8, 2026
- Venue
- Detroit Athletic Club · 241 Madison St, Detroit, MI
- Program
- 9:00am – 4:00pm
- Reception
- 4:00 – 5:30pm, hosted
- Seats
- 30 total
- Rate
- $500 per seat · $350 per seat for teams of 3+
Registering a team of 3+? Seats are $350 each.
Registering just yourself?
Thirty seats, first registered. We confirm yours within one business day.
One rate for you. A better one for your team.
- $500 Individual seat One person, one seat.
- $350 Per seat · teams of 3+ Built for a trio — a CEO or founder, a COO or integrator, and a people-leader.
Every seat rolls over. Whatever you pay for a seat becomes credit toward Shift in 90 — $500 for an individual seat, $350 for a team seat. A team of three carries $1,050. Per seat, not per company. No cap.
What you'll want to know before Detroit.
What's included in the $500 (or $350 team) seat price?
Your seat covers the full day program, 9:00am to 4:00pm, plus the hosted reception immediately after, from 4:00pm to 5:30pm, at the Detroit Athletic Club.
How does the team rate work?
Seats drop to $350 each once your organization registers 3 or more — built for a CEO or founder, a COO or integrator, and a people-leader attending together.
How many seats are available?
Thirty. Seats are held on a first-registered basis.
Does my registration fee count toward anything else?
Yes — every seat's cost rolls over as credit toward Shift in 90, dollar for dollar. Pay $500 for an individual seat, carry $500 in Shift-in-90 credit. Pay $350 for a team seat, carry $350. Per seat, not per company — no cap on how many seats carry credit.
What if I can't make October 8?
We don't run these on a fixed schedule, so there isn't a next date to point you to yet. Book a Strategy Call with Bill and we'll tell you as soon as one is set.
If October 8 Doesn't Work
There is still a way in.
If the date has passed or the room is full, start with a Strategy Call instead. A senior partner reads your business with you and names the first thing to move. No pitch, no discovery loop.
Senior-led, every time · An honest no if it is not a fit · No discovery loop